{"id":66185,"date":"2023-11-22T10:39:18","date_gmt":"2023-11-22T10:39:18","guid":{"rendered":"https:\/\/esev.qaportal.ipv.pt\/estudar\/licenciaturas\/publicidade-e-relacoes-publicas\/"},"modified":"2024-04-05T08:28:26","modified_gmt":"2024-04-05T08:28:26","slug":"advertising-and-public-relations","status":"publish","type":"page","link":"https:\/\/esev.qaportal.ipv.pt\/en\/study\/bachelors-courses\/advertising-and-public-relations\/","title":{"rendered":"Advertising and Public Relations"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;52b34cf4-0c34-4695-8546-ed0b4c0e44da&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(43,46,52,0.43) 0%|rgba(43,46,52,0.43) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(43,46,52,0.43)&#8221; background_color_gradient_end=&#8221;rgba(43,46,52,0.43)&#8221; background_image=&#8221;https:\/\/esev.qaportal.ipv.pt\/wp-content\/uploads\/sites\/9\/2023\/11\/Publicidade-e-Relacoes-Publicas_1-1.jpg&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;b882f85f-d0b0-46d5-8091-b37ad8a25f99&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;9fad50c0-67d8-42e4-a430-bc6a6e5c8bb6&#8243; text_font=&#8221;|800|||||||&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;64px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Advertising and Public Relations<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; sticky_position=&#8221;top&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; custom_padding=&#8221;0px|10%|0px|10%|true|true&#8221; global_colors_info=&#8221;%91%93&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#2B2E34&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;12&#8243; module_class=&#8221;ipv-page-submenu&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; menu_text_color=&#8221;#2B2E34&#8243; menu_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;5px||5px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; menu_line_height=&#8221;24px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;bloco2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;4c33c857-96d7-4f33-a60c-78156765ad9e&#8221; background_color=&#8221;#FFFFFF&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_id=&#8221;objetivos&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;4bbeaf08-d0da-41bb-a6f1-8af3f795f20d&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1b3ce133-bc31-48b5-9ae5-91583293058c&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Presentation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1b3ce133-bc31-48b5-9ae5-91583293058c&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This bachelor\u00b4s course in Advertising and Public Relations allows students to:<\/p>\n<ul>\n<li>Build messages of a diversified nature in different communication contexts;<\/li>\n<li>Have analytical, synthesis and organizational skills;<\/li>\n<li>Apply acquired knowledge to practical work situations;<\/li>\n<li>Reveal capacity for innovation and creativity in work situations;<\/li>\n<li>Design advertising or institutional communication strategies;<\/li>\n<li>Establish and maintain internal communication networks;<\/li>\n<li>Manage sponsorship and patronage projects;<\/li>\n<li>Maintain relevant contacts with the media;<\/li>\n<li>Write and edit house-organs and other institutional publications.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1b3ce133-bc31-48b5-9ae5-91583293058c&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Coordinator:<\/strong> <a href=\"mailto:prp@esev.ipv.pt\">Professor Lu\u00edsa Augusto<\/a><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Career Opportunities&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;d3f45b1c-8a9b-433c-a2a4-f3c3b1e3447b&#8221; global_colors_info=&#8221;{}&#8221;]The bachelor\u2019s course in Advertising and Public Relations includes the following career opportunities:<\/p>\n<ul>\n<li>Communication departments in companies or public organizations;<\/li>\n<li>Market research;<\/li>\n<li>Advertising agencies;<\/li>\n<li>Advertising creation, writing and production;<\/li>\n<li>Purchasing centers;<\/li>\n<li>Corporate and institutional communication offices;<\/li>\n<li>Image consulting;<\/li>\n<li>Press office<\/li>\n<li>Offices of events and protocol.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Employability&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;d3f45b1c-8a9b-433c-a2a4-f3c3b1e3447b&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Employability:<\/strong> <a href=\"http:\/\/infocursos.mec.pt\/dges.asp?code=3181&amp;codc=9930\" target=\"_blank\" rel=\"noopener\">InfoCursos<\/a> or <a href=\"http:\/\/www.dgeec.mec.pt\/np4\/92\" target=\"_blank\" rel=\"noopener\">DGEEC<\/a> or <a href=\"https:\/\/esev.qaportal.ipv.pt\/wp-content\/uploads\/sites\/9\/2023\/11\/Publicidade_e_Relacoes_Publicas-1.pdf\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/esev.qaportal.ipv.pt\/wp-content\/uploads\/sites\/9\/2023\/11\/logo_pdf-1.png\" width=\"35\" height=\"36\" alt=\"\" class=\"wp-image-64701 alignnone size-full\" \/><\/a>[\/et_pb_toggle][et_pb_toggle title=&#8221;Study Plan&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;7bdd8cac-8029-4319-b397-508a8694f96d&#8221; global_colors_info=&#8221;{}&#8221;]<form id=\"form1\" name=\"form1\" method=\"post\" action=\" \/siges\/linksplanosweb_en2.php \">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"2\">\n<\/form>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>1\u00ba year <\/strong><strong><em> 1\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201002<\/td>\n<td >Sociology of Communication<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371485&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201003<\/td>\n<td >Human Resources Management<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371495&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201004<\/td>\n<td >Foreign Language I ( English)<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371505&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201005<\/td>\n<td >Strategic Marketing<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371515&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201006<\/td>\n<td >Principles of Management<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371525&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201007<\/td>\n<td >Communication Theories <\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371535&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201008<\/td>\n<td >Creative Performance<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371545&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>1\u00ba year <\/strong><strong><em> 2\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201009<\/td>\n<td >Organizacional Theory<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1436014&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201041<\/td>\n<td >L?ngua Estrangeira II &#8211; Ingl?s<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435902&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >3181201042<\/td>\n<td >L?ngua Estrangeira II &#8211; Franc?s<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1743121&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >3181201011<\/td>\n<td >Operational Marketing<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1436007&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201012<\/td>\n<td >Advertising Semiotics and Semiology<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1436000&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201013<\/td>\n<td >ICT Workshop<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435993&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201014<\/td>\n<td >Communication System and Models<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435986&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201015<\/td>\n<td >Advertising and Public Relations Expression Thechniques<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435979&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>2\u00ba year <\/strong><strong><em> 1\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201016<\/td>\n<td >Communication Research Methodology<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371555&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201017<\/td>\n<td >Digital Marketing<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371565&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201018<\/td>\n<td >Brand Management<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371575&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201019<\/td>\n<td >Audiovisuals in Advertising<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371585&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201020<\/td>\n<td >Design<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371595&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201021<\/td>\n<td >Public Relations<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371605&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201022<\/td>\n<td >Advertising Theory<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371615&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>2\u00ba year <\/strong><strong><em> 2\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201023<\/td>\n<td >Spoken Communication and Verbal Information Processing<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1743128&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201024<\/td>\n<td >Advertising Lab<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1636033&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201025<\/td>\n<td >Ethics and Corporate Social Responsability<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435958&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201026<\/td>\n<td >Multimedia Workshop<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435951&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201027<\/td>\n<td >Psychology of Communication<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435944&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201028<\/td>\n<td >Communication and Management of Institutional Reputation<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435937&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201029<\/td>\n<td >Applied Statistics<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435930&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>3\u00ba year <\/strong><strong><em> 1\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201030<\/td>\n<td >Advertising and Public Relations in Digital Environment<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371625&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201031<\/td>\n<td >Strategic Communication<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371635&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201032<\/td>\n<td >Entrepreneurship<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371645&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201033<\/td>\n<td >Infography<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371655&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201034<\/td>\n<td >Pragmatics of Communication<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371665&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201035<\/td>\n<td >Event Planning and Management<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371675&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201036<\/td>\n<td >Market Analysis and Consumer Behaviour<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1371685&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n<table class=\"table table-hover\">\n<tr>\n<td colspan='7' ><strong><em>3\u00ba year <\/strong><strong><em> 2\u00ba Semester<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><em>Code<\/strong><\/em><\/td>\n<td class=\"col-md-6\"><strong><em>Curricular Unit<\/strong><\/em><\/td>\n<td><strong><em>Plano<\/strong><\/em><\/td>\n<td><strong><em>Work Hours<\/strong><\/em><\/td>\n<td><strong><em>Contact Hours<\/strong><\/em><\/td>\n<td><strong><em>ECTS<\/strong><\/em><\/td>\n<td><strong><em>ECTS File<\/strong><\/em><\/td>\n<\/tr>\n<tr>\n<td  >3181201037<\/td>\n<td >Traineeship<\/td>\n<td  >3<\/td>\n<td  >486<\/td>\n<td  >360<\/td>\n<td  >18<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435923&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201038<\/td>\n<td >Public Relations Workshop<\/td>\n<td  >3<\/td>\n<td  >81<\/td>\n<td  >45<\/td>\n<td  >3<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435916&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >3181201039<\/td>\n<td >Advertising Compaigns and Resource Planning<\/td>\n<td  >3<\/td>\n<td  >135<\/td>\n<td  >60<\/td>\n<td  >5<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1435909&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a><\/td>\n<\/tr>\n<tr>\n<td  >31813054<\/td>\n<td >Op. Grafismo Digital<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813055<\/td>\n<td >Op. Rela??es P?blicas em Ambiente Digital<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813071<\/td>\n<td >Op. Laborat?rio de produ??o multim?dia<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1444926&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813075<\/td>\n<td >Op. Assessoria da Comunica??o<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1444943&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813076<\/td>\n<td >Op. Design de Intera??o<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813085<\/td>\n<td >Op. Brandstory e copywriting<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1742827&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813089<\/td>\n<td >Op. Intelig?ncia Artificial Aplicada ? Comunica??o<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1742486&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<tr>\n<td  >31813093<\/td>\n<td >Op. Podcast Empresarial e de Marcas<\/td>\n<td  >3<\/td>\n<td  >108<\/td>\n<td  >45<\/td>\n<td  >4<\/td>\n<td  ><a href='https:\/\/portal.ipv.pt\/sacpv\/doc?stage=FichaUnidadeCurricular&#038;_event=openDocument&#038;idDocumentRepository=1963327&#038;docIsAttachment=false&#038;popup_mode=true' target='_blank'>EN<\/a> <\/td>\n<\/tr>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/table>\n[\/et_pb_toggle][et_pb_toggle title=&#8221;Applications&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;7bdd8cac-8029-4319-b397-508a8694f96d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Admission examinations:<\/strong> 09.Geography OR 11.History OR 18.Portuguese<\/p>\n<p><strong>Note:<\/strong> The information available does not exempt applicants from consulting the website of the General Directorate of Higher Education (DGES) and\/or of the Applicants website.<\/p>\n<p>[\/et_pb_toggle][et_pb_button button_url=&#8221;https:\/\/esev.qaportal.ipv.pt\/en\/study\/bachelors-courses\/advertising-and-public-relations\/accreditation\/&#8221; button_text=&#8221;Accreditation&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;82f08daa-c31c-4bf3-8ae9-caabd3de6ae4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;1b3ce133-bc31-48b5-9ae5-91583293058c&#8221; link_font=&#8221;PV Sans Regular||||on|||#96353C|&#8221; hover_enabled=&#8221;0&#8243; global_module=&#8221;67744&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Course:<\/strong><br \/>Advertising and Public Relations<\/p>\n<p><strong>Degree or Diploma:<\/strong><br \/>Bachelor&#8217;s Degree<\/p>\n<p><strong>Duration:<\/strong><br \/>3 curricular years \/ 6 semesters<\/p>\n<p><strong>Coordinator:<\/strong><br \/><a href=\"mailto:prp@esev.ipv.pt\">Professor Lu\u00edsa Augusto<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising and Public RelationsPresentationThis bachelor\u00b4s course in Advertising and Public Relations allows students to: Build messages of a diversified nature in different communication contexts; Have analytical, synthesis and organizational skills; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":66178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-66185","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/66185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/comments?post=66185"}],"version-history":[{"count":8,"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/66185\/revisions"}],"predecessor-version":[{"id":76797,"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/66185\/revisions\/76797"}],"up":[{"embeddable":true,"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/66178"}],"wp:attachment":[{"href":"https:\/\/esev.qaportal.ipv.pt\/en\/wp-json\/wp\/v2\/media?parent=66185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}